We like to directly deep dive into the topic. So Without further ado here’s quick SEO Tips for Better SEO.,
1. Keywords: Find the best topic and Perform keyword research for SEO
2. Where and How to put keywords in your text.
3. Good Browser Title, Meta Description and URL Structure.
4. Use a sitemap
5. Cornerstone Content: focusing more on topics related to your domain
6. How Often to Blog
7. Length: Long-form content is always appreciated.
8. Design your site for speed
Nowadays there are many bloggers posting frequent articles about various topics. Blogs have become an essential part, blogs about a review of new products, advice and tips about topics, sharing personal experience, a business blog and more, there are various expertise shared about these topics.
As it is not very difficult to create a blog, but it takes a lot of effort selecting the correct keywords, doing proper SEO and planning marketing strategy so that your blog appears in the top search results provided by Google so that it is read by most of the users and thus generating more traffic to that site.
Blogs also give opportunities to prospects to find you via Google search faster, which also helps promote their brand in a positive conversation, expand their market and even generate online revenue.
Today we will be knowing more about how to make your blog stand out , by making use of SEO , there will be brief detailing about main concept that should be understood while optimising your blog and followed by quick tips for each one of them .
So let’s begin
#1. Keywords: Find the best topic and Perform keyword research for SEO
You are free to select any topic which you are interested in related to your field and write a relevant blog. The more information about the topic in your article, there are higher chances of getting a higher rank on search engine results page (SERP).
If the blog has content which is in-depth and researched based the content length is ultimately increased and there are more words to choose from as keywords. Keywords basically can be a single word or short phrases of 1-2 words that make it easier for users to find your article related to the topic they have searched for in google search.
Quick tips : Write articles based on queries asked by your readers on your previous articles or FAQ ‘s relevant to your practice. Provide in-depth information. You can also visit Ubersuggest to know about the search engine results and get keywords suggestion and content ideas .
#2. Where and How to put keywords in your text
Next challenge is the proper utilisation of keywords for page optimization.
After getting the right keywords we need to properly place them in the article, just because usage of keywords optimises the blog that doesn’t mean we should make repetitive use of it in the article it degrades the quality of the article which doesn’t get it higher ranked or the response expected.
To drive more traffic you need your readers to keep coming back to your site , write articles accordingly , provide high-quality content , so they like what you have written and share them on social networking sites , which in turn helps you expand your blog reach and increase traffic.
Quick tips : Place your keywords / phrases in the following :
they should be included in your title , at the begin / or end of paragraphs, in the links provided and also in title tags and meta descriptions.
#3. Good Browser Title ,Meta Description and URL Structure.
The words that appear on your browser tab is basically your browser title , the browser title helps google what your content is about.
The meta description is at the most 155 words long summary of your article displayed in google search engine results page, if you have not provided this description it will display part of your article. The meta description should be appealing and interesting so that users click on your page.
Url, as we know, is the web address, avoid using characters and numbers in your permalinks, include the keywords in your URL and keep it simple so in case if the reader wants to revisit your article it will be easy for users to remember it.
Include keywords in your title , craft an interesting meta description of not more than 155 words consisting few keywords, create simple and short URL for your page, include keywords in permalink and avoid use characters and numbers
#4. Use a sitemap
Site map consists of a list of all the web addresses of web pages of your website. It also helps the search engines locate, crawl and index all of your website’s content and tell the search engines which pages on your website are more important as compared to others.
It also consists of meta data about the changes done to your website such as information of when they were last updated and how often the pages are updated.
Use Tools to Generate Your Sitemap Automatically
Submit Your Sitemap to Google
Prioritize High-Quality Pages in Your Sitemap
#5.Cornerstone Content: focusing more on topics related to your domain
Cornerstone content is the one which is considered more important than the rest of the articles. It is basically the core content of your website.
It consists of the main and the best topics and the writer wants to grab the reader’s attention on this part . They are highly informative and consists of researched-based articles having an in-depth explanation and hence making it lengthy , all the important topics related to that topic is covered in the article taking references from various sites.
Cornerstone article should the most optimized page with effective keywords and various other factors.
Find out which words to target in the cornerstone article
Provide the link of your cornerstone articles on the rest of the webpages.
Promote your cornerstone content if it is well written and awesome.
#6. How Often to Blog ?
While trying to increase the frequency of articles to publish ,this should not degrade the quality of your content.
The traffic generated and the number of users visiting will be more even if you are posting less number of articles as compared to others but providing in-depth and best quality information.
The frequency of the articles can change depending on the types of searches such as searches about recent or hot topics, regularly recurring events and frequent updates. Google appreciates sites that post regularly but with relevant content.
As beginners posting 1-2 blogs in a month still keeps you ahead of your competitors.
Produce engaging and research-based contents.
The existing articles in your blog which can also be updated as they also help generate consistent traffic to your site.
#7. Length: Long-form content is always appreciated.
A well-written content increases user engagement. The user visits your site because the reader is interested to know more about that particular topic, so the article should be in-depth and research-based, it should consist of interesting information and resourceful staff.
The long-form of content has more impact than short-form content when it comes to SEO. Longer and relevant contents are very informative which increases user engagement.
Good quality content last long , the long detailed contents outweigh short contents in long term SEO value. It increases the dwell time too.
The average length of the article should be kept somewhere around 1000 words for good ranking and better SEO.
Post has more than 2300 plus words are a gem to readers and ranked at the top In case of shortage of time, consider hiring professional writers as they will help you with managing the contents.
#8. Design your site for speed
Loading time is also very important for a website . It is also one of the factors that affect the ranking of the website. Faster loading pages tend to increase the conversion rate and reduces bounce rates.
It is observed that people are happier with sites having faster loading capabilities. A webpage can be considered to have an ideal load time if it loads within 3 seconds, but most of the sites have an average loading time about 7 seconds.
Minimize HTTP requests
Reduce files size and combine them
Keep your page load time below 5 seconds